var jObject = new Object();
jObject.item = new Array();

jObject.item[0] = new Object(); 
 jObject.item[0].link='http://www.sales-fax.com/j/index.php/ovabnews/540-buickregal';
 jObject.item[0].title='Buick Regal launches new campaign, "Let the Performance Begin".';
 jObject.item[0].description='<table class="contentpaneopen" border="0"> <tbody> </tbody> </table> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td colspan="3" width="16%"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td> <h4></h4> <h4><span style="color: #000000;"><span style="font-size: large;"><span style="font-size: 12px; font-weight: normal;"><span style="font-size: medium;"><strong>General Motors - Buick Motor Division</strong></span><br />100 Renaissance Ctr. Detroit, MI 48265<br /><strong>Phone: 313-556-5000<br />Fax: 313-665-0350</strong><br /><br />Brand: <strong>BUICK REGAL</strong><br />Advertiser: <strong>General Motors - Buick Motor Division</strong> <br />Agency: <a href="http://www.sales-fax.com/cgi-bin/sflist2.pl?q=agency%3A%22%2ADigitas%20%2D%20Boston%2A%22&ascoring=ag" title="View Brands managed by this agency"><strong>Digitas - Boston</strong></a> <br />Category: <a href="http://www.sales-fax.com/cgi-bin/sflist2.pl?q=category%3A%22AUTOMOTIVE%22&rscoring=ab&rsort=ddesc" title="View All News and Brands related to AUTOMOTIVE category">AUTOMOTIVE</a> - <a href="http://www.sales-fax.com/cgi-bin/sflist2.pl?q=category%3A%22DOMESTIC%22&rscoring=ab&rsort=ddesc" title="View All News and Brands related to DOMESTIC category">DOMESTIC</a> <br /><em>Current Issue Article Date:07/21/2010</em> </span></span></span></h4> </td> <td></td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <hr /> <h3>INTERVIEW & NEWS</h3> </td> </tr> <tr> <td colspan="3"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td width="8%"></td> <td> <p> </p> </td> <span style="font-family: Arial, Helvetica, sans-serif; color: #000000; font-size: small;"><span style="font-size: 12px; -webkit-border-horizontal-spacing: 4px; -webkit-border-vertical-spacing: 4px;">Interview with Craig Bierley, Director of Advertising & Promotion, Buick and GMC.<br />General Motors' Buick division is launching an advertising campaign for the 2011 Regal, with both traditional media and substantial Mobile and Social Networking vehicles being used. The campaign continues the "New Class of World Class" theme initiated with the LaCrosse launch last year.<br />Network TV, National Cable; Internet (Banners, Search, and Social Networks); National Newspapers and National Magazines run. Bierley says that planning for 2011 begins in August and opportunistic funds are "occasionally available."<br />The first TV spot began running on national television this month, and other executions are to follow, says Bierley. The initial spot shows the vehicle on Germany's high-speed Autobahn highway - "It's the first German engineered Buick powered by an all-aluminum engine," says the voiceover. The visuals use different combinations of split-screens with glossy imagery of the Regal going through its paces. The narration concludes, "If there was ever a time for an American Autobahn, this is it. Introducing the sport-injected 2011 Regal." The title card at the end of the spot reads, "The New Class of World Class, $26,245," which is the car's MSRP.<br />A recent two-page spread in the New York Times shows a large photo of the 2011 Regal on the highway, under the headline, "Start Referring to Your Monday Commute as Lap One."<br />"We want consumers to discover the 2011 Buick Regal as a compelling performance sedan," says Bierley. "We are presenting the Regal in a variety of ways -- relevant personal stories to allow consumers to draw their own conclusions." Central to the campaign is a major emphasis on digital, social and mobile activities, including an MSN homepage takeover it ran on July 14th, and sponsoring The Wall Street Journal iPad app.<br />Consumers will also be able to access an online aggregator called "Moment of Truth," which will house a virtual library of Regal stories and reviews from third parties and other customers. The site will allow them to engage and share their opinions about the Regal. Also, a 10-city test drive program will be conducted later this year, where up to 12,000 non-Buick owners will be given the opportunity to drive.<br />Its website states that General Motors, headquartered in Detroit, Michigan, employs approximately 250,000 people around the world. Its brands include Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab and Saturn.<br /></span></span> <td width="8%"></td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <div> <div> <hr /> <h3>CONTACTS</h3> </div> </div> </td> </tr> <tr> <td colspan="3"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td rowspan="5" width="8%"></td> <td colspan="2"> <h4>Advertiser Contacts:</h4> </td> <td rowspan="5" width="8%"></td> </tr> <tr> <td width="15%"></td> <td width="85%"> <h5><em>Subscriber Content <br /></em></h5> </td> </tr> <tr> <td colspan="2"></td> </tr> <tr> <td colspan="2"> <h4>Agency Contacts:</h4> </td> </tr> <tr> <td width="15%"></td> <td width="85%"> <h5><em>Subscriber Content</em></h5> </td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <hr /> <h3>PLANNING</h3> </td> </tr> <tr> <td width="23%"></td> <td width="69%"> <h5><em>Subscriber Content </em></h5> </td> <td width="8%"></td> </tr> <tr> <td colspan="3"> <h3><span style="text-decoration: underline;"><em> <hr /> </em></span></h3> </td> </tr> <tr> <td colspan="3"> <h3 style="text-align: center;"><span style="text-decoration: underline;"><em><strong><a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?act=search&list=sfdata&keyword=072120102S&printout=A&source=ovabarticle">Login Here for Subscriber Content</a></strong></em></span><span style="text-decoration: underline;"><em><a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?act=search&list=sfdata&keyword=072120102S&printout=A&source=ovabarticle"> </a></em></span></h3> <p style="text-align: center;">or</p> <h3 style="text-align: center;"><a href="http://www.sales-fax.com/j/index.php/component/content/article/222"><span style="text-decoration: underline;"><em>Request a Free Two Week Trial Here</em></span></a><span style="text-decoration: underline;"><em> </em></span></h3> </td> </tr> <tr> <td colspan="3"> <p> </p> <p align="center">As an OVAB member, you can gain access to the premium business building tool that many of your colleagues already utilize. Simply register for your free two week trial, and be sure to ask one of our Sales Rep's about the <strong><em>15% OVAB discount! </em></strong></p> </td> </tr> <tr> <td colspan="3"> <p> </p> </td> </tr> </tbody> </table>';
jObject.item[1] = new Object(); 
 jObject.item[1].link='http://www.sales-fax.com/j/index.php/ovabnews/539-newyorkinst';
 jObject.item[1].title='New York Institute of Technology launches new campaign, "I Graduate".';
 jObject.item[1].description='<table class="contentpaneopen" border="0"> <tbody> </tbody> </table> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td colspan="3" width="16%"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td> <h4><span style="color: #000000; font-size: 12px; font-weight: normal;"><span style="font-size: medium;"><strong>New York Institute of Technology</strong></span><br />Northern Blvd., P.O. Box 8000 Old Westbury, NY 11568-8000<br /><strong>Phone: 516-686-1000<br />Fax: No fax</strong><br /><br />Brand: <strong>NEW YORK INSTITUTE OF TECHNOLOGY</strong><br />Advertiser: <strong>New York Institute of Technology</strong> <br />Agency: <a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?q=agency%3A%22%2AMunn%20Rab%F4t%2A%22&ascoring=ag" title="View Brands managed by this agency"><strong>Munn Rabôt</strong></a> <br />Category: <a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?q=category%3A%22EDUCATION%22&rscoring=ab&rsort=ddesc" title="View All News and Brands related to EDUCATION category">EDUCATION</a> - <a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?q=category%3A%22COLLEGES%22&rscoring=ab&rsort=ddesc" title="View All News and Brands related to COLLEGES category">COLLEGES</a> <br /><em>Current Issue Article Date:07/19/2010</em> </span></h4> <p> </p> </td> <td></td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <hr /> <h3>INTERVIEW & NEWS</h3> </td> </tr> <tr> <td colspan="3"><span style="color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: 12px; -webkit-border-horizontal-spacing: 4px; -webkit-border-vertical-spacing: 4px;">Interview with Susan Warner, Director, Publications and Advertising, New York Institute of Technology (NYIT).<br />The Advertiser will launch a new campaign in the Fall, Warner says. NOW finalizing for fiscal 2011, and planning will begin in the spring of 2011 for fiscal 2012, she adds. The Mix will include spot radio, Internet, direct mail, mobile phone marketing, out-of-home, local newspapers, and local magazines, she explains. Opportunistic funds are available, she notes.<br />Often in the past, NYIT has placed an entire fiscal year's media in advance, Warner says. However, "this year, we bought more in segments," she notes. NYIT's student body mostly hails from the New York City tri-state metropolitan area; this presents a challenge of having to stretch limited dollars in what is perhaps the most expensive media market, she explains.<br />This year, NYIT reduced its radio buy, Warner says. "We also wanted to move more of our advertising dollars into online," she adds. Along with banner ads placed on high-traffic websites of New York-area newspapers, NYIT "did some 'hard' advertising on Facebook," she explains.<br />"We were not sure if radio, for the undergraduate population, was pulling," Warner says. Radio spots drive the listener to a telephone number where more information can be received. An element of measurability was added to this, allowing NYIT to discern which radio stations and times of the week were generating the best response rates, she explains. This has allowed NYIT to "eliminate some stations that just weren't working, (and) try some stations to see if they were a better part of the Mix," she adds.<br />NYIT has also utilized out-of-home elements "for a big brand presence," Warner says. This included a 528 square-foot monitor in New York City's Times Square, she adds. It also has included "large display executions" in shopping malls, she explains, noting that NYIT may utilize as many as 10 displays in a single shopping mall.<br />The current ads, with a theme of "I Graduate," are similar to those which ran in 2009, Warner says. The ads feature NYIT students "announcing" to well-known visionaries, such as the architect Frank Gehry or Mayor Michael Bloomberg of New York City, the date on which they will earn their degree.<br />"We have always been a career-focused university," Warner says. The current ads highlight "the visionary nature of preparing students, not only for what the world currently has, but for giving them the skill set to be able to adapt to what the world will require in the future," she adds.<br />NYIT was founded in Brooklyn, New York in 1955, to be a career-focused institution. Today, it is a global university with 15,000 students on campuses in Manhattan and Old Westbury, New York, as well as Abu Dhabi, Amman (Jordan), Bahrain, Nanjing (China), and Vancouver (Canada), according to its website.</span> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td width="8%"></td> <td> <p> </p> </td> <td width="8%"></td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <div> <div> <hr /> <h3>CONTACTS</h3> </div> </div> </td> </tr> <tr> <td colspan="3"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td rowspan="5" width="8%"></td> <td colspan="2"> <h4>Advertiser Contacts:</h4> </td> <td rowspan="5" width="8%"></td> </tr> <tr> <td width="15%"></td> <td width="85%"> <h5><em>Subscriber Content <br /></em></h5> </td> </tr> <tr> <td colspan="2"></td> </tr> <tr> <td colspan="2"> <h4>Agency Contacts:</h4> </td> </tr> <tr> <td width="15%"></td> <td width="85%"> <h5><em>Subscriber Content</em></h5> </td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <hr /> <h3>PLANNING</h3> </td> </tr> <tr> <td width="23%"></td> <td width="69%"> <h5><em>Subscriber Content </em></h5> </td> <td width="8%"></td> </tr> <tr> <td colspan="3"> <h3><span style="text-decoration: underline;"><em>  <hr /> </em></span></h3> </td> </tr> <tr> <td colspan="3"> <h3 style="text-align: center;"><span style="text-decoration: underline;"><em><strong><a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?act=search&list=sfdata&keyword=071920106S&printout=A&source=ovabarticle">Login Here for Subscriber Content</a></strong></em></span><span style="text-decoration: underline;"><em><a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?act=search&list=sfdata&keyword=071920106S&printout=A&source=ovabarticle"> </a></em></span></h3> <p style="text-align: center;">or</p> <h3 style="text-align: center;"><a href="http://www.sales-fax.com/j/index.php/component/content/article/222"><span style="text-decoration: underline;"><em>Request a Free Two Week Trial Here</em></span></a><span style="text-decoration: underline;"><em> </em></span></h3> </td> </tr> <tr> <td colspan="3"> <p> </p> <p align="center">As an OVAB member, you can gain access to the premium business building tool that many of your colleagues already utilize. Simply register for your free two week trial, and be sure to ask one of our Sales Rep's about the <strong><em>15% OVAB discount! </em></strong></p> </td> </tr> <tr> <td colspan="3"> <p> </p> </td> </tr> </tbody> </table>';
jObject.item[2] = new Object(); 
 jObject.item[2].link='http://www.sales-fax.com/j/index.php/ovabnews/538-fidelityinvestments';
 jObject.item[2].title='Fidelity Investments planning NOW for 2011.';
 jObject.item[2].description='<table class="contentpaneopen" border="0"> <tbody> </tbody> </table> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td colspan="3" width="16%"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td> <h4></h4> <h4><span style="color: #000000; font-size: 12px; font-weight: normal;"><span style="font-size: medium;"><strong>FMR LLC</strong></span><br />82 Devonshire St., Boston, MA 02210<br /><strong>Phone: 617-563-7000<br />Fax: No fax</strong><br /><br />Brand: <strong>FIDELITY INVESTMENTS</strong><br />Advertiser: <strong>FMR LLC</strong> <br />Agency: <a href="http://www.sales-fax.com/cgi-bin/sflist2.pl?q=agency%3A%22%2AArnold%20Worldwide%20%2D%20Boston%2A%22&ascoring=ag" title="View Brands managed by this agency"><strong>Arnold Worldwide - Boston</strong></a> <br />Category: <a href="http://www.sales-fax.com/cgi-bin/sflist2.pl?q=category%3A%22FINANCIAL%20SERVICES%22&rscoring=ab&rsort=ddesc" title="View All News and Brands related to FINANCIAL SERVICES category">FINANCIAL SERVICES</a> - <a href="http://www.sales-fax.com/cgi-bin/sflist2.pl?q=category%3A%22INVESTMENTS%22&rscoring=ab&rsort=ddesc" title="View All News and Brands related to INVESTMENTS category">INVESTMENTS</a> <br /><em>Current Issue Article Date:07/21/2010</em> </span></h4> <p> </p> </td> <td></td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <hr /> <h3>INTERVIEW & NEWS</h3> </td> </tr> <tr> <td colspan="3"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td width="8%"></td> <td> <p> </p> </td> <span style="color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: 12px; -webkit-border-horizontal-spacing: 4px; -webkit-border-vertical-spacing: 4px;">Interview with Jim Speros, Executive Vice President and Chief Marketing Officer, Fidelity Investments.<br />The Advertiser is planning NOW for 2011, Speros says. The Mix will include network TV, national cable, network radio, Internet, out-of-home, mobile phone and Apple iPad marketing, national newspapers, and national magazines, and also encompass spot radio and out-of-home, he explains. Opportunistic funds are available, he notes.<br />During this volatile financial climate, Fidelity has sought to "stay tuned to what customers are dealing with," Speros says. Fidelity offers a price point of $7.95 for an online trade, he adds. On price, the Advertiser has "a clear competitive advantage," he explains. Fidelity's pricing is "an illustration of the value that we think customers are looking for, during these difficult times," he comments.<br />"People are wanting to keep more of their dollars working for them," Speros says. Fidelity's price point reflects that it is "very sensitive to the market's needs," he comments. The Advertiser also offers commission-free ETFs (Exchange-Traded Funds), he notes. Additionally, "Fidelity offers more no-load funds than anyone else in the market," he explains, referring to mutual funds that are traded without a commission.<br />Fidelity was one of the first advertisers to appear on Apple Inc.'s iPad, the tablet computer released in April, Speros says. "'Mobility' is becoming increasingly important," he comments. Mobile communications, including "smartphones, PDAs (Personal Digital Assistants), cell phones, (and) iPads are allowing people to access financial information as they are on the go," he explains. "We need to participate there, and we are," he adds.<br />Fidelity has an extensive partnership with Yahoo! Finance, that includes sponsorship of relevant content, Speros says. Such sponsorships are accompanied by rich media banners, that the consumer has the ability to interact with, he notes. On July 20th, Fidelity sponsored content on Yahoo! Finance that discussed various "scams" targeted at senior citizens. This specific content was accompanied by a rich media feature, driving the consumer to take a 15-20 minute quiz on Fidelity's website to determine whether a Roth IRA (Individual Retirement Account) fits his needs.<br />The overall campaign, "Turn Here," which launched in March 2009, continues, Speros says. Fidelity's goal is "to demonstrate how we can help guide, and navigate, customers through the journey of their financial lives," he adds. "We're largely focused on building relationships with customers, as they're moving through the various stages of their lives," he explains. A consumer's relationship with Fidelity is "often starting in the workplace, and continuing on from that point," he notes.<br />Fidelity has supplemented its large-scale national media buys with unique out-of-home efforts. "We have done some quite spectacular work in out-of-home," Speros says. "We have taken over pedestrian pathways at airports," he adds. Fidelity has also utilized station domination, where all ads in a train terminal are placed by a single advertiser. "Out-of-home has been a terrific medium," he comments.<br />"Fidelity is the largest provider of retirement 401(k) plans in the country," Speros says. "We are also a company that serves the needs of people who are much more self-directed...offering them a broad range of financial products they can choose from," he adds. The Company was founded in 1946 by Edward C. Johnson II, and today serves more than 20 million consumers.</span> <td width="8%"></td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <div> <div> <hr /> <h3>CONTACTS</h3> </div> </div> </td> </tr> <tr> <td colspan="3"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td rowspan="5" width="8%"></td> <td colspan="2"> <h4>Advertiser Contacts:</h4> </td> <td rowspan="5" width="8%"></td> </tr> <tr> <td width="15%"></td> <td width="85%"> <h5><em>Subscriber Content <br /></em></h5> </td> </tr> <tr> <td colspan="2"></td> </tr> <tr> <td colspan="2"> <h4>Agency Contacts:</h4> </td> </tr> <tr> <td width="15%"></td> <td width="85%"> <h5><em>Subscriber Content</em></h5> </td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <hr /> <h3>PLANNING</h3> </td> </tr> <tr> <td width="23%"></td> <td width="69%"> <h5><em>Subscriber Content </em></h5> </td> <td width="8%"></td> </tr> <tr> <td colspan="3"> <h3><span style="text-decoration: underline;"><em> <hr /> </em></span></h3> </td> </tr> <tr> <td colspan="3"> <h3 style="text-align: center;"><span style="text-decoration: underline;"><em><strong><a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?act=search&list=sfdata&keyword=072120105S&printout=A&source=ovabrticle">Login Here for Subscriber Content</a></strong></em></span></h3> <p style="text-align: center;">or</p> <h3 style="text-align: center;"><a href="http://www.sales-fax.com/j/index.php/component/content/article/222"><span style="text-decoration: underline;"><em>Request a Free Two Week Trial Here</em></span></a><span style="text-decoration: underline;"><em> </em></span></h3> </td> </tr> <tr> <td colspan="3"> <p> </p> <p align="center">As an OVAB member, you can gain access to the premium business building tool that many of your colleagues already utilize. Simply register for your free two week trial, and be sure to ask one of our Sales Rep's about the <strong><em>15% OVAB discount! </em></strong></p> </td> </tr> <tr> <td colspan="3"> <p> </p> </td> </tr> </tbody> </table>';
jObject.item[3] = new Object(); 
 jObject.item[3].link='http://www.sales-fax.com/j/index.php/ovabnews/526-levistrauss';
 jObject.item[3].title='Levi Strauss & Co. introduces new branding campaign, "Ready To Work".';
 jObject.item[3].description='<table class="contentpaneopen" border="0"> <tbody> </tbody> </table> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td colspan="3" width="16%"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td> <h4><span style="color: #000000; font-size: medium; font-weight: normal;">  <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td style="font-size: 12px; font-family: Arial, Helvetica, sans-serif;" align="LEFT" valign="TOP"><span style="font-size: medium;"><strong>Levi Strauss & Co.</strong></span><br />1155 Battery St. San Francisco, CA 94111<br /><strong>Phone: 415-501-6000<br />Fax: 415-501-7112</strong><br /><br />Brand: <strong>LEVI STRAUSS</strong><br />Advertiser: <strong>Levi Strauss & Co.</strong> <br />Agency: <a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?q=agency%3A%22%2AWieden%20%2B%20Kennedy%2A%22&ascoring=ag" title="View Brands managed by this agency"><strong>Wieden + Kennedy</strong></a> <br />Category: <a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?q=category%3A%22FASHION%22&rscoring=ab&rsort=ddesc" title="View All News and Brands related to FASHION category">FASHION</a> - <a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?q=category%3A%22APPAREL%22&rscoring=ab&rsort=ddesc" title="View All News and Brands related to APPAREL category">APPAREL</a> <br /><em>Archives Article Date:07/05/2010</em></td> </tr> </tbody> </table> </span></h4> <p> </p> </td> <td></td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <hr /> <h3>INTERVIEW & NEWS</h3> </td> </tr> <tr> <td colspan="3"><span style="color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: 12px; -webkit-border-horizontal-spacing: 4px; -webkit-border-vertical-spacing: 4px;">Interview with Doug Sweeny, Vice President of Marketing, Levi Strauss.<br />This summer, Levis Strauss & Co. will introduce a new "Ready To Work" brand advertising campaign, trying to "empower and inspire workers everywhere" through imagery and stories of American workers, Sweeny says. Ads will be running on Network TV, National Cable, in National Magazines, Out-of-Home and on the Internet.<br />"The campaign takes our 'Go Forth' vision of progress and hope to next level," says Sweeny. In 2009, Levi's introduced the "Go Forth" campaign, driven by the message of a pioneering spirit. "This fall we're turning the energy of "Go Forth" into something tangible by engaging in meaningful conversations around real work and celebrating individuals," he adds.<br />"With the launch of Go Forth 'Ready to Work', we are hoping to engage workers everywhere," he says. "We decided to focus this campaign on workers because our workwear collection for fall is all about craftsmanship and attention to detail."<br />The campaign uses the working-class town of Braddock, Pennsylvania as the setting. The ads are simple and straightforward, mostly using images of people wearing jeans, under headlines such as "Go Forth" and "Everybody's Work is Equally Important." A TV spot opens with images of young working-class people getting ready to leave for a day of work at dusk. A young narrator is heard: "We were taught how the pioneers went West. They opened their eyes and made up what things could be..." As the spot comes to an end, the music rises, and a young narrator says, "People can't see how there are frontiers anymore. They can't see how frontiers are all around us." At the conclusion, we see the Levi's logo and the words, "Go Forth," and "Braddock, PA."<br />Bolstered by its pioneering spirit and "Go Forth" rallying cry, Levi's will explore how a new generation of real American workers is rolling up their sleeves to make real change happen. The campaign, created in partnership with Wieden + Kennedy, will be seen throughout the United States, and in Canada, Mexico and South America.<br />Shot on location in Braddock, the campaign features a dozen residents of diverse backgrounds dressed in Levi's Work Wear Collection for fall. The new line features pieces such as 501 jeans, denim trucker jackets and work shirts. According to Sweeny, Braddock was chosen because it embodies a community that is in recovery. To benefit the town, Sweeny says Levi's is supporting Braddock's urban farm, which supplies produce to local area residents at reduced costs.<br />According to its website, since its founding by Levi Strauss in 1873, Levi's jeans have become "the most recognizable and imitated clothing in the world." Its clothes and accessories are available in more than 110 countries.</span> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td width="8%"></td> <td> <p> </p> </td> <td width="8%"></td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <div> <div> <hr /> <h3>CONTACTS</h3> </div> </div> </td> </tr> <tr> <td colspan="3"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td rowspan="5" width="8%"></td> <td colspan="2"> <h4>Advertiser Contacts:</h4> </td> <td rowspan="5" width="8%"></td> </tr> <tr> <td width="15%"></td> <td width="85%"> <h5><em>Subscriber Content <br /></em></h5> </td> </tr> <tr> <td colspan="2"></td> </tr> <tr> <td colspan="2"> <h4>Agency Contacts:</h4> </td> </tr> <tr> <td width="15%"></td> <td width="85%"> <h5><em>Subscriber Content</em></h5> </td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <hr /> <h3>PLANNING</h3> </td> </tr> <tr> <td width="23%"></td> <td width="69%"> <h5><em>Subscriber Content </em></h5> </td> <td width="8%"></td> </tr> <tr> <td colspan="3"> <h3><span style="text-decoration: underline;"><em>  <hr /> </em></span></h3> </td> </tr> <tr> <td colspan="3"> <h3 style="text-align: center;"><span style="text-decoration: underline;"><em><a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?act=search&list=sfarchiv&keyword=070520103P&printout=A&source=ovabarticle">Login Here for Subscriber Content</a></em></span></h3> <p style="text-align: center;">or</p> <h3 style="text-align: center;"><a href="http://www.sales-fax.com/j/index.php/component/content/article/222"><span style="text-decoration: underline;"><em>Request a Free Two Week Trial Here</em></span></a><span style="text-decoration: underline;"><em> </em></span></h3> </td> </tr> <tr> <td colspan="3"> <p> </p> <p align="center">As an OVAB member, you can gain access to the premium business building tool that many of your colleagues already utilize. Simply register for your free two week trial, and be sure to ask one of our Sales Rep's about the <strong><em>15% OVAB discount! </em></strong></p> </td> </tr> <tr> <td colspan="3"> <p> </p> </td> </tr> </tbody> </table>';
jObject.item[4] = new Object(); 
 jObject.item[4].link='http://www.sales-fax.com/j/index.php/ovabnews/525-sarasota';
 jObject.item[4].title='Sarasota Memorial Health Care System continues current ad campaign.  Out-of-Home is in the mix.';
 jObject.item[4].description='<p> </p> <table class="contentpaneopen" border="0"> <tbody> </tbody> </table> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td colspan="3" width="16%"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td> <h4><span style="color: #000000; font-size: 12px; font-weight: normal; "><span style="font-size: medium;"><strong>Sarasota Memorial Health Care System</strong></span><br />1515 S. Osprey Ave. Sarasota, FL 34239-2918<br /><strong>Phone: 941-917-9000<br />Fax: No fax</strong><br /><br />Brand: <strong>SARASOTA MEMORIAL HEALTH SYSTEM</strong><br />Advertiser: <strong>Sarasota Memorial Health Care System</strong> <br />Agency: <a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?q=agency%3A%22%2AIn%2Dhouse%2A%22&ascoring=ag" title="View Brands managed by this agency"><strong>In-house</strong></a> <br />Category: <a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?q=category%3A%22HEALTHCARE%22&rscoring=ab&rsort=ddesc" title="View All News and Brands related to HEALTHCARE category">HEALTHCARE</a> - <a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?q=category%3A%22HOSPITALS%22&rscoring=ab&rsort=ddesc" title="View All News and Brands related to HOSPITALS category">HOSPITALS</a> <br /><em>Archives Article Date:07/05/2010</em> </span></h4> <p> </p> </td> <td></td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <hr /> <h3>INTERVIEW & NEWS</h3> </td> </tr> <tr> <td colspan="3"><span style="color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: 12px; -webkit-border-horizontal-spacing: 4px; -webkit-border-vertical-spacing: 4px;">Interview with Peter Taylor, Director, Marketing, Sarasota Memorial Health System.<br />The Advertiser is planning NOW for fiscal 2011, Taylor says. The Mix will include local cable, spot radio, Internet, outdoor, out-of-home, local newspapers, and local magazines, he adds. Opportunistic funds are available.<br />The current ad campaign "highlights the experience of our physicians," Taylor says. A unique selling point for the Advertiser is the fact that "people don't have to travel outside of Sarasota to get specialized healthcare," he comments.<br />Sarasota Memorial Health Care System's advertising spend is up by about 10 percent from one year ago, Taylor says. This has reflected what has "happened in the digital arena," he notes. The Advertiser has experienced a particularly strong ROI (return on investment) with paid advertising on the social networking platform Facebook, he adds. A "click" that would cost $1 with paid banner or search advertising would cost about 20 cents on Facebook, he estimates.<br />As the Facebook user typically provides biographical information about himself, such as his birth date, city of residency, gender, levels of education, and relationship status, paid Facebook advertising is conducive to running highly targeted campaigns, Taylor says. On Facebook, the Advertiser segments, for example, "40-year-old females in the Sarasota market," he notes. Facebook offers a large degree of authenticity, because if users put up misleading information (such as a lower age), "their friends will call them out," he comments.<br />The health-care category is comprised of "brands that people don't want to use," Taylor says, noting that consumers typically don't enjoy visiting doctors and hospitals. As a result of this fact, health-care advertisers "have to work a little bit harder," he adds. "The whole health-care experience can be pretty alienating," he comments.<br />Social media is particularly useful for a health-care advertiser because it offers "a way to engage with people before they really need you," Taylor says. If a consumer comes to need healthcare later, "they feel a lot better about you and your brand," he comments.<br />Sarasota Memorial Health Care System is anchored by Sarasota Memorial Hospital (SMH), an 806-bed regional medical center. SMH is the only hospital in Sarasota County, Florida "that delivers babies," Taylor says. "We are a public, community hospital," he adds. "We see and accommodate everybody," he notes.<br />SMH has been listed for six consecutive years by U.S. News & World Report's "America's Best Hospitals" issue, and is the only hospital in southwest Florida to be so consistently recognized. SMH offers the region's only Level III Neonatal Intensive Care Unit for mothers of at-risk newborns, and only state-certified Comprehensive Stroke Center, according to its website.</span> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td width="8%"></td> <td> <p> </p> </td> <td width="8%"></td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <div> <div> <hr /> <h3>CONTACTS</h3> </div> </div> </td> </tr> <tr> <td colspan="3"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td rowspan="5" width="8%"></td> <td colspan="2"> <h4>Advertiser Contacts:</h4> </td> <td rowspan="5" width="8%"></td> </tr> <tr> <td width="15%"></td> <td width="85%"> <h5><em>Subscriber Content <br /></em></h5> </td> </tr> <tr> <td colspan="2"></td> </tr> <tr> <td colspan="2"> <h4>Agency Contacts:</h4> lt;/td></td> </tr> <tr> <td width="15%"></td> <td width="85%"> <h5><em>Subscriber Content</em></h5> </td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <hr /> <h3>PLANNING</h3> </td> </tr> <tr> <td width="23%"></td> <td width="69%"> <h5><em>Subscriber Content </em></h5> </td> <td width="8%"></td> </tr> <tr> <td colspan="3"> <h3><span style="text-decoration: underline;"><em>  <hr /> </em></span></h3> </td> </tr> <tr> <td colspan="3"> <h3 style="text-align: center;"><span style="text-decoration: underline;"><em><a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?act=search&list=sfarchiv&keyword=070520108P&printout=A&source=ovabarticle">Login Here for Subscriber Content</a></em></span><span style="text-decoration: underline;"><em><a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?act=search&list=sfarchiv&keyword=070520108P&printout=A&source=ovabarticle"> </a></em></span></h3> <p style="text-align: center;">or</p> <h3 style="text-align: center;"><a href="http://www.sales-fax.com/j/index.php/component/content/article/222"><span style="text-decoration: underline;"><em>Request a Free Two Week Trial Here</em></span></a><span style="text-decoration: underline;"><em> </em></span></h3> </td> </tr> <tr> <td colspan="3"> <p> </p> <p align="center">As an OVAB member, you can gain access to the premium business building tool that many of your colleagues already utilize. Simply register for your free two week trial, and be sure to ask one of our Sales Rep's about the <strong><em>15% OVAB discount! </em></strong></p> </td> </tr> <tr> <td colspan="3"> <p> </p> </td> </tr> </tbody> </table>';
jObject.item[5] = new Object(); 
 jObject.item[5].link='http://www.sales-fax.com/j/index.php/ovabnews/524-seminolecpe';
 jObject.item[5].title='Seminole County CVB begins new campaign, "Florida's Natural Choice".';
 jObject.item[5].description='<table class="contentpaneopen" border="0"> <tbody> </tbody> </table> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td colspan="3" width="16%"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td> <h4><span style="color: #000000; font-size: 12px; font-weight: normal;"><span style="font-size: medium;"><strong>Seminole County Convention and Visitors Bureau</strong></span><br />1000 AAA Dr., Ste. 200, MS14 Heathrow, FL 32746<br /><strong>Phone: 407-665-2900<br />Fax: 407-665-2920</strong><br /><br />Brand: <strong>SEMINOLE COUNTY CVB</strong><br />Advertiser: <strong>Seminole County Convention and Visitors Bureau</strong> <br />Agency: <a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?q=agency%3A%22%2AParadise%20Advertising%20and%20Marketing%2C%20Inc%2E%20%2D%20St%2E%20Petersburg%2A%22&ascoring=ag" title="View Brands managed by this agency"><strong>Paradise Advertising and Marketing, Inc. - St. Petersburg</strong></a> <br />Category: <a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?q=category%3A%22TRAVEL%22&rscoring=ab&rsort=ddesc" title="View All News and Brands related to TRAVEL category">TRAVEL</a> - <a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?q=category%3A%22GOV%27T%20TOURIST%20BOARDS%22&rscoring=ab&rsort=ddesc" title="View All News and Brands related to GOV'T TOURIST BOARDS category">GOV'T TOURIST BOARDS</a> <br /><em>Current Issue Article Date:07/12/2010</em> </span></h4> <p> </p> </td> <td></td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <hr /> <h3>INTERVIEW & NEWS</h3> </td> </tr> <tr> <td colspan="3"><span style="color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: 12px; -webkit-border-horizontal-spacing: 4px; -webkit-border-vertical-spacing: 4px;">Interview with Michelle Mongtomery, Account Coordinator, Paradise Advertising and Marketing, Inc., AOR for the Seminole County Convention and Visitors Bureau.<br />The Advertiser will launch a new website this month, and is planning NOW for fiscal 2011. The Mix will include local cable, spot radio, Internet, out-of-home, national magazines with regional editions, and regional magazines.<br />The ongoing Deepwater Horizon oil spill, which has taken place in the Gulf of Mexico since April 20th, "has impacted the entire state of Florida," Montgomery says. Seminole County, along with much of Florida's tourism industry, has been feeling the effects of the recent economic downturn "for some time," she comments. "The combination of the oil spill is not helping that," she explains.<br />Seminole County, located north of Orlando, is not a beach destination. "I am not sure if we have seen any influx of visitors moving inwards," Montgomery says. At this time, the Advertiser will not modify the communications' plan that it has in place, but will await further developments regarding the oil spill's effect on Florida tourism.<br />Paradise Advertising and Marketing, Inc. has worked with the Advertiser for more than six years, Montgomery says. During the past few years, a shift has occurred in Seminole County's brand strategy, she notes. Historically, Seminole County had been promoted as "The Other Side of Orlando," as a secondary destination for those who are visiting the world-famous Orlando attractions. "We switched the brand to 'Florida's Natural Choice,'" she explains. "We've been highlighting the rivers, and the kayaking, and the hiking, and the biking," she adds.<br />Seminole County includes the historic city of Sanford, which sits on the St. John's River. This city includes a downtown RiverWalk, a museum which documents late 1800's life in Seminole County, and the historic Wayne Densch Performing Arts Center. Sanford is also home to Fun World, a family amuseument park, as well as Flea World, the largest flea market in the U.S., according to its website. Seminole County is also home to Orlando Sanford International Airport (SFB), a secondary commercial airport to Orlando International Airport (MCO).</span>  <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td width="8%"></td> <td> <p> </p> </td> <td width="8%"></td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <div> <div> <hr /> <h3>CONTACTS</h3> </div> </div> </td> </tr> <tr> <td colspan="3"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td rowspan="5" width="8%"></td> <td colspan="2"> <h4>Advertiser Contacts:</h4> </td> <td rowspan="5" width="8%"></td> </tr> <tr> <td width="15%"></td> <td width="85%"> <h5><em>Subscriber Content <br /></em></h5> </td> </tr> <tr> <td colspan="2"></td> </tr> <tr> <td colspan="2"> <h4>Agency Contacts:</h4> </td> </tr> <tr> <td width="15%"></td> <td width="85%"> <h5><em>Subscriber Content</em></h5> </td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <hr /> <h3>PLANNING</h3> </td> </tr> <tr> <td width="23%"></td> <td width="69%"> <h5><em>Subscriber Content </em></h5> </td> <td width="8%"></td> </tr> <tr> <td colspan="3"> <h3><span style="text-decoration: underline;"><em>  <hr /> </em></span></h3> </td> </tr> <tr> <td colspan="3"> <h3 style="text-align: center;"><span style="text-decoration: underline;"><em><a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?act=search&list=sfdata&keyword=0712201011S&printout=A&source=ovabarticle">Login Here for Subscriber Content</a></em></span></h3> <p style="text-align: center;">or</p> <h3 style="text-align: center;"><a href="http://www.sales-fax.com/j/index.php/component/content/article/222"><span style="text-decoration: underline;"><em>Request a Free Two Week Trial Here</em></span></a><span style="text-decoration: underline;"><em> </em></span></h3> </td> </tr> <tr> <td colspan="3"> <p> </p> <p align="center">As an OVAB member, you can gain access to the premium business building tool that many of your colleagues already utilize. Simply register for your free two week trial, and be sure to ask one of our Sales Rep's about the <strong><em>15% OVAB discount! </em></strong></p> </td> </tr> <tr> <td colspan="3"> <p> </p> </td> </tr> </tbody> </table>';
jObject.item[6] = new Object(); 
 jObject.item[6].link='http://www.sales-fax.com/j/index.php/ovabnews/522-fortlauderdale';
 jObject.item[6].title='Greater Fort Lauderdale CVB continues its "Affordable Luxury" branding campaign.  Planning NOW for 2011.';
 jObject.item[6].description='<table class="contentpaneopen" border="0"> <tbody> </tbody> </table> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td colspan="3" width="16%"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td> <h4></h4> <h4><span style="font-family: Verdana, Arial, Helvetica, sans-serif; color: #000000;"><span style="font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif; color: #333333;"><strong><span style="color: #000000; font-size: 12px; font-weight: normal;"><span style="font-size: medium;"><strong>Greater Fort Lauderdale CVB</strong></span><br />100 E. Broward Blvd., Ste. 200 Fort Lauderdale, FL 33301<br /><strong>Phone: 954-765-4466<br />Fax: 954-765-4117</strong><br /><br />Brand: <strong>GREATER FT. LAUDERDALE CVB</strong><br />Advertiser: <strong>Greater Fort Lauderdale CVB</strong> <br />Agency: <a href="http://www.sales-fax.com/cgi-bin/sflist2.pl?q=agency%3A%22%2AStarmark%20International%2A%22&ascoring=ag" title="View Brands managed by this agency"><strong>Starmark International</strong></a> <img src="http://www.sales-fax.com/html/images/new.gif" border="0" alt="New" align="top" /><br />Category: <a href="http://www.sales-fax.com/cgi-bin/sflist2.pl?q=category%3A%22TRAVEL%22&rscoring=ab&rsort=ddesc" title="View All News and Brands related to TRAVEL category">TRAVEL</a> - <a href="http://www.sales-fax.com/cgi-bin/sflist2.pl?q=category%3A%22GOV%27T%20TOURIST%20BOARDS%22&rscoring=ab&rsort=ddesc" title="View All News and Brands related to GOV'T TOURIST BOARDS category">GOV'T TOURIST BOARDS</a> <img src="http://www.sales-fax.com/html/images/new.gif" border="0" alt="New" align="top" /><br /><em>Current Issue Article Date:06/28/2010</em> </span></strong></span></span></span></h4> </td> <td></td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <hr /> <h3>INTERVIEW & NEWS</h3> </td> </tr> <tr> <td colspan="3"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td width="8%"></td> <td> <p> </p> </td> <span style="color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: 12px; -webkit-border-horizontal-spacing: 4px; -webkit-border-vertical-spacing: 4px;">Interview with Jessica Taylor, Media Relations Director, Greater Fort Lauderdale CVB (GFLCVB).<br />The Greater Fort Lauderdale CVB is planning NOW for 2011. Taylor tells $ALE$-FAX NEWS, "The Mix includes spot TV, local cable, Internet banners, out-of-home, billboards and national magazines. Also, we have a mobile website and a special LGBT mobile site. For 2011, we are adding more online and less print overall."<br />She adds, "Additionally, GFLCVB is doing a wall-wrap on Toys 'r Us on Broadway and 44th Street in New York City, which depicts a beach scene and shows the temperature in Florida, as well as a catchy tagline."<br />"As part of the out-of-home effort, GFLCVB features a beach mobile with a glass-covered top that travels to Toronto, New York City, Chicago and Boston during the cold weather months to advertise travel deals and remind people of the appeal of Florida weather."<br />Tagged, "Affordable Luxury," the campaign runs year-round and targets adults, 44-plus with a median income of over $100,000.<br />In response to the economic downturn, Taylor adds, "We have transitioned to more targeted direct response ads with an affordable luxury message. We are highlighting lots of deals on our iPhone app as well as website and mobile site."<br />Visitors to Fort Lauderdale, Florida can participate in a wide variety of activities that include: golf, boating, fishing, scuba/snorkel, gaming and casinos, cycling and skating and sports bars. There are over 40 golf courses for players of all skill levels including private clubs and municipal facilities.</span> <td width="8%"></td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <div> <div> <hr /> <h3>CONTACTS</h3> </div> </div> </td> </tr> <tr> <td colspan="3"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td rowspan="5" width="8%"></td> <td colspan="2"> <h4>Advertiser Contacts:</h4> </td> <td rowspan="5" width="8%"></td> </tr> <tr> <td width="15%"></td> <td width="85%"> <h5><em>Subscriber Content <br /></em></h5> </td> </tr> <tr> <td colspan="2"></td> </tr> <tr> <td colspan="2"> <h4>Agency Contacts:</h4> </td> </tr> <tr> <td width="15%"></td> <td width="85%"> <h5><em>Subscriber Content</em></h5> </td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <hr /> <h3>PLANNING</h3> </td> </tr> <tr> <td width="23%"></td> <td width="69%"> <h5><em>Subscriber Content </em></h5> </td> <td width="8%"></td> </tr> <tr> <td colspan="3"> <h3><span style="text-decoration: underline;"><em> <hr /> </em></span></h3> </td> </tr> <tr> <td colspan="3"> <h3 style="text-align: center;"><span style="text-decoration: underline;"><em><a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?act=search&list=sfdata&keyword=0628201016S&printout=A&source=ovabarticle">Login Here for Subscriber Content</a></em></span><span style="text-decoration: underline;"><em><a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?act=search&list=sfdata&keyword=0628201016S&printout=A&source=ovabarticle"> </a></em></span></h3> <p style="text-align: center;">or</p> <h3 style="text-align: center;"><a href="http://www.sales-fax.com/j/index.php/component/content/article/222"><span style="text-decoration: underline;"><em>Request a Free Two Week Trial Here</em></span></a><span style="text-decoration: underline;"><em> </em></span></h3> </td> </tr> <tr> <td colspan="3"> <p> </p> <p align="center">As an OVAB member, you can gain access to the premium business building tool that many of your colleagues already utilize. Simply register for your free two week trial, and be sure to ask one of our Sales Rep's about the <strong><em>15% OVAB discount! </em></strong></p> </td> </tr> <tr> <td colspan="3"> <p> </p> </td> </tr> </tbody> </table>';
jObject.item[7] = new Object(); 
 jObject.item[7].link='http://www.sales-fax.com/j/index.php/ovabnews/521-woodlandpark';
 jObject.item[7].title='Woodland Park Zoo launches new campaign, "They're not just cute, they're meerkute".';
 jObject.item[7].description='<table class="contentpaneopen" border="0"> <tbody> </tbody> </table> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td colspan="3" width="16%"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td> <h4><span style="color: #000000; font-size: 12px; font-weight: normal;"><span style="font-size: medium;"><strong>Woodland Park Zoo</strong></span><br />601 N. 59th St. Seattle, WA 98103<br /><strong>Phone: 206-548-2500<br />Fax: No fax</strong><br /><br />Brand: <strong>WOODLAND PARK ZOO</strong><br />Advertiser: <strong>Woodland Park Zoo</strong> <br />Agency: <a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?q=agency%3A%22%2AWONGDOODY%20Seattle%2A%22&ascoring=ag" title="View Brands managed by this agency"><strong>WONGDOODY Seattle</strong></a> <img src="http://www.sales-fax.com/j/../html/images/new.gif" border="0" alt="New" align="top" /><br />Category: <a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?q=category%3A%22ENTERTAINMENT%22&rscoring=ab&rsort=ddesc" title="View All News and Brands related to ENTERTAINMENT category">ENTERTAINMENT</a> - <a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?q=category%3A%22ZOOS%22&rscoring=ab&rsort=ddesc" title="View All News and Brands related to ZOOS category">ZOOS</a> <img src="http://www.sales-fax.com/j/../html/images/new.gif" border="0" alt="New" align="top" /><br /><em>Current Issue Article Date:06/28/2010</em> </span></h4> <p> </p> </td> <td></td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <hr /> <h3>INTERVIEW & NEWS</h3> </td> </tr> <tr> <td colspan="3"><span style="color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: 12px; -webkit-border-horizontal-spacing: 4px; -webkit-border-vertical-spacing: 4px;">Interview with Jim Bennett, Director of Marketing, Seattle's Woodland Park Zoo.<br />The Advertiser has launched a campaign to promote its new meerkat (a small mammal native to Botswana and South Africa) exhibit, Bennett says. Woodland Park Zoo will begin to work on its 2011 campaign in the fall; with media planning beginning in January, he notes. The Mix will include spot radio, Internet, outdoor, out-of-home, regional magazines and local magazines, he adds. Opportunistic funds are occasionally available, he comments.<br />In spite of the recent economic downturn in the U.S., in 2009, "we came within a couple of thousand of setting our attendance record," Bennett says. "With the economy, a lot of zoos did pretty well," he notes. "People were cutting back on vacations, and thinking about things they could do closer to home," he explains.<br />In 2010, the Zoo "started the year really well the first three months when the weather was good," Bennett says. However, in 2Q, the Zoo has suffered as a result of Seattle weather that has been "historically bad," he comments.<br />Woodland Park Zoo has been a pioneer among zoos in mobile phone marketing and social media. Last fall, the Advertiser launched an "App" for Apple Inc.'s iPhone, Bennett says. For a price of 99 cents, the iPhone consumer is provided with a map of the Zoo, scheduling and exhibition information, as well as the ability for guests to track their own locations, as well as those of their friends who are also at the Zoo and have the "App," he explains. The Zoo is currently developing a similar application for Motorola's Droid, a smartphone that is available to Verizon Wireless consumers.<br />Among zoos, "I think we are one of the best in terms of social media," Bennett says. "We've worked really hard on Facebook and Twitter," he adds. Additionally, the Advertiser's YouTube channel is the "number 11 non-profit YouTube site in the world," he notes. "People like to see baby animals," he comments.<br />Woodland Park Zoo is "one of the best zoos in the country," Bennett says. However, it does not have the type of national reputation of the San Diego Zoo, he notes. The Advertiser does not advertise beyond the Seattle market.<br />The new campaign, which has received national attention, is the fourth for which Woodland Park Zoo worked with <a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?q=agency%3A%22%2AWONGDOODY%20Seattle%2A%22&ascoring=ag" title="View Brands managed by this agency">WONGDOODY Seattle</a>, Bennett says. WONGDOODY does "very creative work," he comments. "They do pro-bono work for us. It's an extraordinary gift to the Zoo," he explains. The Advertiser has "a lot to be thankful for, (with) an agency that good working for us," he adds.<br />The campaign highlights the cuteness of the meerkat, a member of the mongoose family. (Timon, a character in Disney's popular 1994 film "The Lion King," is a meerkat, Bennett notes). It is "a very simple campaign," he says. The campaign "drives people to the website, to learn more about the meerkats," he comments.<br />Outdoor advertising juxtaposes inanimate objects, including a ceramic frog and a rubber duck, and meerkats in the same poses as these objects, Bennett says. The inanimate objects are tagged as "Cute," and the meerkats are tagged as "Meerkute," he notes.<br />Seattle native Chris Ballew, who rose to musical fame with the rock band The Presidents of the United States of America in the 1990's, has recorded a song entitled "Do the Meerkute" that was utilized to make a two-minute animated viral video. Woodland Park Zoo is using a one-minute form of this video for cinema advertising, Bennett notes.<br />The "Do the Meerkute" video is accompanied by a call for user-generated content, Bennett notes. Youth may "submit their own video, acting like a meerkat," he says. "Meerkats like to stand on their hind legs," he comments, noting that meerkats have a distinct way of moving their heads that can be mimicked by children.<br />The Woodland Park Zoo is one of the oldest zoos in the western U.S., with more than 100 years of history. In 2002, the City of Seattle, which owns the Zoo's land and facilities, transferred its financial responsibility and management to the Woodland Park Zoological Society. The Society is a non-profit that was originally founded in the 1960's to raise funds for the Zoo. Today, the City of Seattle provides 36 percent of the Zoo's funding; the remainder is earned through private donations and sales. The Zoo drew 1.2 million visitors in 2009, and its memberships have increased more than 20 percent during the past four years, according to its website.</span> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td width="8%"></td> <td> <p> </p> </td> <td width="8%"></td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <div> <div> <hr /> <h3>CONTACTS</h3> </div> </div> </td> </tr> <tr> <td colspan="3"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td rowspan="5" width="8%"></td> <td colspan="2"> <h4>Advertiser Contacts:</h4> </td> <td rowspan="5" width="8%"></td> </tr> <tr> <td width="15%"></td> <td width="85%"> <h5><em>Subscriber Content <br /></em></h5> </td> </tr> <tr> <td colspan="2"></td> </tr> <tr> <td colspan="2"> <h4>Agency Contacts:</h4> </td> </tr> <tr> <td width="15%"></td> <td width="85%"> <h5><em>Subscriber Content</em></h5> </td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <hr /> <h3>PLANNING</h3> </td> </tr> <tr> <td width="23%"></td> <td width="69%"> <h5><em>Subscriber Content </em></h5> </td> <td width="8%"></td> </tr> <tr> <td colspan="3"> <h3><span style="text-decoration: underline;"><em>  <hr /> </em></span></h3> </td> </tr> <tr> <td colspan="3"> <h3 style="text-align: center;"><span style="text-decoration: underline;"><em><a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?act=search&list=sfdata&keyword=062820106S&printout=A&source=ovabarticle">Login Here for Subscriber Content</a></em></span></h3> <p style="text-align: center;">or</p> <h3 style="text-align: center;"><a href="http://www.sales-fax.com/j/index.php/component/content/article/222"><span style="text-decoration: underline;"><em>Request a Free Two Week Trial Here</em></span></a><span style="text-decoration: underline;"><em> </em></span></h3> </td> </tr> <tr> <td colspan="3"> <p> </p> <p align="center">As an OVAB member, you can gain access to the premium business building tool that many of your colleagues already utilize. Simply register for your free two week trial, and be sure to ask one of our Sales Rep's about the <strong><em>15% OVAB discount! </em></strong></p> </td> </tr> <tr> <td colspan="3"> <p> </p> </td> </tr> </tbody> </table>';
jObject.item[8] = new Object(); 
 jObject.item[8].link='http://www.sales-fax.com/j/index.php/ovabnews/520-giants';
 jObject.item[8].title='San Francisco Giants continues its branding campaign, "It's Magic Inside".';
 jObject.item[8].description='<p>&qu</p> <table class="contentpaneopen" border="0"> <tbody> </tbody> </table> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td colspan="3" width="16%"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td> <h4><span style="color: #000000; font-size: 12px; font-weight: normal;"><span style="font-size: medium;"><strong>San Francisco Baseball Associates, L.P.</strong></span><br />AT&T Park, 24 Willie Mays Plz. San Francisco, CA 94107<br /><strong>Phone: 415-972-2000<br />Fax: 415-947-2800</strong><br /><a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?act=search&list=sfdata&keyword=062820105S&printout=A&source=ovabarticle">#mce_temp_url#</a><br />Brand: <strong>SAN FRANCISCO GIANTS</strong><br />Advertiser: <strong>San Francisco Baseball Associates, L.P.</strong> <br />Agency: <a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?q=agency%3A%22%2ASwirl%20Integrated%20Marketing%2A%22&ascoring=ag" title="View Brands managed by this agency"><strong>Swirl Integrated Marketing</strong></a> <img src="http://www.sales-fax.com/j/../html/images/new.gif" border="0" alt="New" align="top" /><br />Category: <a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?q=category%3A%22ENTERTAINMENT%22&rscoring=ab&rsort=ddesc" title="View All News and Brands related to ENTERTAINMENT category">ENTERTAINMENT</a> - <a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?q=category%3A%22SPORTS%22&rscoring=ab&rsort=ddesc" title="View All News and Brands related to SPORTS category">SPORTS</a> <img src="http://www.sales-fax.com/j/../html/images/new.gif" border="0" alt="New" align="top" /><br /><em>Current Issue Article Date:06/28/2010</em> </span></h4> <p> </p> </td> <td></td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <hr /> <h3>INTERVIEW & NEWS</h3> </td> </tr> <tr> <td colspan="3"><span style="color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: 12px; -webkit-border-horizontal-spacing: 4px; -webkit-border-vertical-spacing: 4px;">Interview with Tom McDonald, Senior Vice President, Consumer Marketing, San Francisco Giants' baseball franchise.<br />The Advertiser will begin planning in January 2011. The Mix will include spot TV, local cable, spot radio, Internet, outdoor, out-of-home, and local newspapers, with mobile phone marketing under consideration.<br />The recent economic downturn has created "a more promotion-oriented environment," McDonald says. "There is clearly an expanded (market) segment that is looking for value," he comments. Additionally, consumers are making the decision to attend a game later than in the past, he notes. "A broader part of our audience is making decisions within a week of the game," he adds. The Giants are responding to these needs by being pioneers of a new concept among professional sports' franchises, dynamic pricing.<br />A dynamic pricing program bases price points upon supply and demand forces, as an airline would. During the past several seasons, baseball franchises have tended to price tickets based upon the opponent (a high-profile opponent, such as the New York Yankees, would be considered "premium") and the day of the week on which a game will be played, McDonald notes.<br />The Giants' dynamic pricing scheme utilizes "a software product that takes all of the different variables around a specific game, a specific opponent, (and) a date on the schedule," McDonald says. The Giants will host the Boston Red Sox, a historic and successful franchise with a very large fan base, at AT&T Park on June 25th, 26th and 27th. As the Red Sox are an "interleague" opponent who may not visit San Francisco again for several years, this series will be "the best illustration of the upward cycle of dynamic pricing," he comments. Certain in-league opponents, such as the Chicago Cubs, New York Mets, and St. Louis Cardinals, only visit San Francisco once per year, he notes; a visit by one of these teams, especially if playing well, could certainly increase fan excitement.<br />Aside from opponent, factors that may influence dynamic pricing include the scheduled starting pitcher and the weather forecast, McDonald says. Giants' fans may be more likely to attend a game if Tim Lincecum, the franchise's young star, who won the 2008 and 2009 National League Cy Young Awards, is scheduled to pitch, he notes.<br />Dynamic pricing can also work in the fan's favor to offer value, McDonald notes. If certain dates are "not showing much demand, we lower prices in the ballpark for those games," he comments.<br />The current campaign, "It's Magic Inside," conveys a message that "there's something special about going to a game at the ballpark," McDonald says. "The experience of going to the ballpark is not something you can get from watching or listening at home," he explains. The current Giants' team is "an engaging, energetic group of young players," he adds.<br />The objective of the campaign is to "enhance and extend the Giants' brand," McDonald says. "Our ballpark is not only one of the best experiences in baseball, but one of the most valued experiences in baseball," he adds. "We want to create hope about the plan for our young team, and the upward trajectory of the team, (by) getting them to go to more games at the ballpark," he explains. "You're always trying to personalize and humanize the players for the target audience," he notes.<br />The San Francisco Giants' history goes back to 1883. The franchise famously relocated from New York City to San Francisco for the 1958 season. They moved into their current stadium, Pacific Bell Park (now AT&T Park), in 2000, according to their website.</span> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td width="8%"></td> <td> <p> </p> </td> <td width="8%"></td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <div> <div> <hr /> <h3>CONTACTS</h3> </div> </div> </td> </tr> <tr> <td colspan="3"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td rowspan="5" width="8%"></td> <td colspan="2"> <h4>Advertiser Contacts:</h4> </td> <td rowspan="5" width="8%"></td> </tr> <tr> <td width="15%"></td> <td width="85%"> <h5><em>Subscriber Content <br /></em></h5> </td> </tr> <tr> <td colspan="2"></td> </tr> <tr> <td colspan="2"> <h4>Agency Contacts:</h4> </td> </tr> <tr> <td width="15%"></td> <td width="ot;85%"> <h5><em>Subscriber Content</em></h5> </td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <hr /> <h3>PLANNING</h3> </td> </tr> <tr> <td width="23%"></td> <td width="69%"> <h5><em>Subscriber Content </em></h5> </td> <td width="8%"></td> </tr> <tr> <td colspan="3"> <h3><span style="text-decoration: underline;"><em>  <hr /> </em></span></h3> </td> </tr> <tr> <td colspan="3"> <h3 style="text-align: center;"><span style="text-decoration: underline;"><em><a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?act=search&list=sfdata&keyword=062820105S&printout=A&source=ovabarticle">Login Here for Subscriber Content</a></em></span><span style="text-decoration: underline;"><em> </em></span></h3> <p style="text-align: center;">or</p> <h3 style="text-align: center;"><a href="http://www.sales-fax.com/j/index.php/component/content/article/222"><span style="text-decoration: underline;"><em>Request a Free Two Week Trial Here</em></span></a><span style="text-decoration: underline;"><em> </em></span></h3> </td> </tr> <tr> <td colspan="3"> <p>p></p> <p align="center">As an OVAB member, you can gain access to the premium business building tool that many of your colleagues already utilize. Simply register for your free two week trial, and be sure to ask one of our Sales Rep's about the <strong><em>15% OVAB discount! </em></strong></p> </td> </tr> <tr> <td colspan="3"> <p> </p> </td> </tr> </tbody> </table>';
jObject.item[9] = new Object(); 
 jObject.item[9].link='http://www.sales-fax.com/j/index.php/ovabnews/514-sixflags-';
 jObject.item[9].title='Six Flags Great America continues its "More Flags, More Fun" campaign.';
 jObject.item[9].description='<table class="contentpaneopen" border="0"> <tbody> </tbody> </table> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td colspan="3" width="16%"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td> <h4><span style="font-family: Verdana, Arial, Helvetica, sans-serif; color: #000000;"><span style="font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif; color: #333333;"><strong><span style="color: #000000; font-size: 12px; font-weight: normal;"><span style="font-size: medium;"><strong>Six Flags, Inc.</strong></span><br />1540 Broadway, 15th Fl. New York, NY 10036<br /><strong>Phone: 212-652-9403<br />Fax: 212-354-3089</strong><br /><br />Brand: <strong>SIX FLAGS GREAT AMERICA</strong><br />Advertiser: <strong>Six Flags, Inc.</strong> <br />Agency: <a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?q=agency%3A%22%2AIn%2Dhouse%2A%22&ascoring=ag" title="View Brands managed by this agency"><strong>In-house</strong></a> <img src="http://www.sales-fax.com/j/../html/images/new.gif" border="0" alt="New" align="top" /><br />Category: <a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?q=category%3A%22TRAVEL%22&rscoring=ab&rsort=ddesc" title="View All News and Brands related to TRAVEL category">TRAVEL</a> - <a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?q=category%3A%22ENTERTAINMENT%22&rscoring=ab&rsort=ddesc" title="View All News and Brands related to ENTERTAINMENT category">ENTERTAINMENT</a> <img src="http://www.sales-fax.com/j/../html/images/new.gif" border="0" alt="New" align="top" /><br /><em>Current Issue Article Date:06/16/2010</em> </span></strong></span></span></span></h4> </td> <td></td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <hr /> <h3>INTERVIEW & NEWS</h3> </td> </tr> <tr> <td colspan="3"><span style="color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: 12px; -webkit-border-horizontal-spacing: 4px; -webkit-border-vertical-spacing: 4px;">Interview with Angie Vieira Barocas, Senior Vice President, Entertainment & Marketing.<br />This week, Six Flags, Inc. announced a partnership with Walmart that will allow the store's customers to receive discounts on entertainment at Six Flags' parks. Planning begins in the summer for 2011, and opportunistic funds are "occasionally available," says Barocas.<br />The partnership will be promoted primarily in the parks. Six Flags is also running its usual mix of Spot TV; Local Cable; Spot Radio; Internet (Banner, Search, Video, Social Networking); Out-of-Home (Point-of-Sale); Outdoor and Local Newspapers.<br />The Walmart promotion will allow shoppers to purchase a four-ticket Six Flags' admission package, plus receive savings on food and attractions for $99. Throughout the month of June, Walmart customers shopping on Wednesdays and Thursdays can use a weekly promotion code on their receipt to register to purchase a $99 "Walmart Family Days" package with four tickets to Six Flags on Wednesday, Thursday or Friday.<br />Six Flags' parks will also introduce "Walmart Wednesdays Rise & Ride" where "Walmart Family Days" ticket holders can enjoy an extra hour of early morning ride time on Wednesdays. Ticket holders will also have access to other in-park savings on food and attractions.<br />"From a marketing perspective, we're finding new and different ways to connect with our guests," says Barocas, who also mentioned the Advertiser's involvement in a variety of social networking sites, including Twitter, Facebook, MySpace and YouTube. "We enjoy the opportunity to speak to our customers on a one-to-one basis," she adds.<br />Six Flags has also entered into a strategic cross-promotion agreement with Post Foods, LLC, and its suite of family-targeted cereal brands. The national promotion will be featured on 12 million boxes of Post’s cereal brands, including Fruity Pebbles, Cocoa Pebbles, Honey Combs, Waffle Crisp and Alpha-Bits. It will offer consumers one free kids admission coupon (valid with a paid adult admission) to any Six Flags theme park. In addition to on-box creative, the free admission coupon giveaway will be supported with in-store merchandising and a national FSI drop with a circulation of 46 million.<br />Six Flags Entertainment Corporation is a publicly-traded corporation headquartered in New York City and claims to be the world's largest regional theme park company with 19 parks across the United States, Mexico and Canada, its website states.</span> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td width="8%"></td> <td> <p> </p> </td> <td width="8%"></td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <div> <div> <hr /> <h3>CONTACTS</h3> </div> </div> </td> </tr> <tr> <td colspan="3"> <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody> <tr> <td rowspan="5" width="8%"></td> <td colspan="2"> <h4>Advertiser Contacts:</h4> </td> <td rowspan="5" width="8%"></td> </tr> <tr> <td width="15%"></td> <td width="85%"> <h5><em>Subscriber Content <br /></em></h5> </td> </tr> <tr> <td colspan="2"></td> </tr> <tr> <td colspan="2"> <h4>Agency Contacts:</h4> </td> </tr> <tr> <td width="15%"></td> <td width="85%"> <h5><em>Subscriber Content</em></h5> </td> </tr> </tbody> </table> </td> </tr> <tr> <td colspan="3"> <hr /> <h3>PLANNING</h3> </td> </tr> <tr> <td width="23%"></td> <td width="69%"> <h5><em>Subscriber Content </em></h5> </td> <td width="8%"></td> </tr> <tr> <td colspan="3"> <h3><span style="text-decoration: underline;"><em>  <hr /> </em></span></h3> </td> </tr> <tr> <td colspan="3"> <h3 style="text-align: center;"><span style="text-decoration: underline;"><em><a href="http://www.sales-fax.com/j/../cgi-bin/sflist2.pl?act=search&list=sfdata&keyword=061620108S&printout=A&source=ovabarticle">Login Here for Subscriber Content</a></em></span><span style="text-decoration: underline;"><em> </em></span></h3> <p style="text-align: center;">or</p> <h3 style="text-align: center;"><a href="http://www.sales-fax.com/j/index.php/component/content/article/222"><span style="text-decoration: underline;"><em>Request a Free Two Week Trial Here</em></span></a><span style="text-decoration: underline;"><em> </em></span></h3> </td> </tr> <tr> <td colspan="3"> <p> </p> <p align="center">As an OVAB member, you can gain access to the premium business building tool that many of your colleagues already utilize. Simply register for your free two week trial, and be sure to ask one of our Sales Rep's about the <strong><em>15% OVAB discount! </em></strong></p> </td> </tr> <tr> <td colspan="3"> <p> </p> </td> </tr> </tbody> </table>';
var xdoc = document;
var params = "params="+xLink;
if(typeof(xShowTitle) == "undefined")
	var xShowTitle = true; 
if(typeof(xShowDescription) == "undefined")
	var xShowDescription = true;
if(typeof(xTrimDescription) == "undefined")
	var xTrimDescription = 250;
if(typeof(xNumber) == "undefined")
	var xNumber = 5;
if(typeof(xDescEndMarker) == "undefined")
	var xDescEndMarker = "[...]";

function cel(obj){ return xdoc.createElement(obj);  }
function sa(obj, atname, atprop){ return  obj.setAttribute(atname, atprop);  }
function appendc(obj, elem){ return  obj.appendChild(elem); }
function cNode(obj, txt){ return obj.appendChild(xdoc.createTextNode(txt)); }
window.onload = function () {loadXML()}

function loadXML()
{
	var codetaleElement = document.getElementById(xElement);
	codetaleElement.innerHTML = 'Loading...';
	xTempNumber = xNumber;
	
	if(jObject.item.length<xNumber)
		xTempNumber = jObject.item.length;
	codetaleUl = cel('ul');
	codetaleTitle = cel('li');
	
	for(i=0;i<xTempNumber;i++)
	{
		codetaleLI = cel('li');
		if(xShowTitle)
		{
			codetaleA1 = cel('a');
			codetaleA1.href = jObject.item[i].link;
			codetaleA1.innerHTML = jObject.item[i].title;
			codetaleH2 = cel('h2');
			appendc(codetaleH2, codetaleA1);
			appendc(codetaleLI, codetaleH2);
		}
		if(xShowDescription)
		{
			codetaleA2 = cel('a');
			codetaleA2.href = jObject.item[i].link;
			codetaleP = cel('p');
			xTempDesc = jObject.item[i].description;
			if(xTempDesc.length>xTrimDescription)
				xTempDesc=xTempDesc.slice(0,xTrimDescription) + xDescEndMarker;
			codetaleA2.innerHTML = xTempDesc;
			appendc(codetaleP, codetaleA2);
			appendc(codetaleLI, codetaleP);
		}
		appendc(codetaleUl, codetaleLI);
	}
	ctLI = cel('li');
	ctLI.id="ct_logo";
	ctA = cel('a');
	ctA.href = "http://codetale.com";
	ctA.innerHTML = "powered by <b>codetale.com</b>";
//	ctImg = cel('img');
//	ctImg.src = "http://codetale.com/images/ct.gif";
//	ctImg.style.border ="0";
//	appendc(ctA, ctImg);
	appendc(ctLI, ctA);
	appendc(codetaleUl, ctLI);
	codetaleElement.innerHTML = '';
	appendc(codetaleElement, codetaleUl);
}